| Marketing
Support
Knee Deep helps consultants and other business owners who want to
attract new clients, seminar attendees, customers, and more—but
who lack the time and personnel to keep up with marketing tasks
or investigate online marketing opportunities.
Here are a few ways we provide marketing support:
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We
work with clients to develop promotional content including company
overviews, case studies, white papers, blogs, articles, and
other online material. |
| • |
We
help clients grow an online presence by posting client services
or client-sponsored events on relevant industry or regional
websites. |
| •
|
We
compile informational packets and other literature, and manage
the distribution/mailing of such to prospective customers. |
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We create e-newsletters and other
e-mail promos. |
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We investigate user groups and
other opportunities for client networking and self-promotion. |
Tracking
Efforts
With all marketing projects, Knee Deep keeps detailed records (often
in the form of an Excel spreadsheet) detailing each marketing avenue
or contact, tasks completed, areas for follow-up, and online posting
instructions (or other procedural timesavers) for future reference.
We also encourage clients to inform Knee Deep of marketing successes—such
as prospect-initiated contacts spurred by Google searches or web
surfing—to inform future efforts.
We forward a copy of this ongoing record to our clients on a periodic
basis.
We also provide our clients with at-a-glance "marketing summary"
e-mails on a routine basis, outlining newly completed tasks, live
web postings (including links), and other information.
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